Event MerchandiseHow to hit refresh on your event march and win the cool crowd

Refreshing your merch may be the smartest change you make this year.

Customised merchandise can create buzz. It can get people talking, get people excited. It can spread the word. It can make sure your event is etched into the calendar and becomes the not-to-be-missed event year after year after year.

We know this because we’ve seen it happen. We’ve made it happen.

This isn’t our first rodeo, triathlon, fun run or marathon. Uniform Link has been customising merchandise for big events for many years.  

Right across Australia we’ve helped triathlons, marathons and fun runs create customised merchandise that celebrates their themes, inspires their participants and draw crowds. And because of our experience in the design to delivery process, we always get to the starting line on time. In fact we pride ourselves on our standard of service. We explain. We communicate. And we never give you the run around.

Over the years we’ve learned a lot about the kind of merch that’s handy not only on race day, but often proudly worn and used long after. They can be great registration incentives too.

Here are some quick thought starters to inspire you for your next big event.

Slingin’ style with back sacks

Back sacks – or gear bags – are a staple at big events like the Noosa Triathlon.

The perfect lightweight, no-fuss event day essential. Stuff it with gear and throw it over the shoulder, while also effortlessly repping your team, brand or event.

Let’s be real, who doesn’t love a good gear bag? They’re the ultimate go-to for carrying your event must-haves before and after the race.

Carry your kit in style, with our two most popular gear bag styles:

  • Plain: made from polyester and great for our frugal organisers
  • Zip and mesh style: the Ironman staple and firm favourite

Once you’ve chosen the style, we can get creative with your design from our impressive range of bag colours and branding options.

Customised visors fit the bill

A triathlon or marathon fave is our hard peak visors. And we can see why they love them. Such a simple way to keep cool. No wonder they end up getting used 365 days of the year. There’s a swag of visor options including adjustable fit styles with Velcro.

Custom visors for 2023 Mooloolaba Triathlon

But if visors aren’t really your thing, talk to us about our other headwear styles.

Some of our event clients are introducing caps, bucket hats and trucker style into their event merch ranges with great success.

Dry off in style with custom towels

If your event involves water, a scorcher of a day or just athletes drenched in sweat, you need to check out our custom towels!

Towels make killer merch. They’re practical, colourful and brandable. We’ve seen our towels wrapped around the shoulders of competitors at the end of big races. They look fantastic and they’re part of the big celebratory moment of the day. That’s why they end up in so many of the great photos that get posted and shared on socials.

There are size and shape options, and three popular fibre choices:

  • 400gsm: our most coveted and elite towel, used by Noosa Triathlon athletes
  • 320gsm: loved by our Mooloolaba Triathlon runners
  • Event size microfiber: a hit with Gold Coast Marathon competitors

Like with all Uniform Link products, there’s no shortage of colours and designs to choose from. You can fully customise your towels with your event logo or slogan and you’ve got a keepsake that people will actually use long after the sun sets on competition day.

Wear your victory with medals

If you want to give your event a real winner’s vibe, you need to get some custom medals in the mix! Medals are the ultimate way to celebrate your event’s top performers or simply recognise everyone who crosses the finish line.

When it comes to medals at Uniform Link, we go for gold. We offer plain, round disc medals and spinner medals with configuration options to suit any event or budget.

Here’s just a couple of ways you can customise your medals:

  • Ribbon options: go beyond just selecting a colour, choose between branded or printed
  • Engraving: we can engrave medals specific to a track or field event for teams or personalise them for your winning individuals

Think Uniform Link, just like Blackmores Sydney and Coles Bay are for their events this year.

Custom event merchandise Australia

Thinking about your next event? Wow registrants with these practical merch ideas.

Gear up for glory and make your next event unforgettable with the help of Uniform Link.