We didn’t just want apparel. We wanted a wow factor, and we got it. The sun visors look terrific and the reactive printed 100% cotton towels are loved by our competitors. It’s their favourite part of the event!
– Hadley, Event Manager
The challenge
As the event organisers of the Coffs Tri, the Village Sports Team knew that a big part of running a successful event is creating customised apparel that competitors love to wear. Uniform Link was challenged to go beyond quality at a competitive price and deliver a wow factor. This included coming up with a signature design that would help attract and retain triathletes.
The game changer
We thought outside the square and came up with a triangular towel that has earned rave reviews from the triathletes. In fact, the towel was so popular, the order increased from 600 to 800.
The towel was printed using reactive methods to achieve a high-quality finished product with a rich and vibrant colour intensity. We also created customised run visors produced with sublimated printing.
As part of their registration kit, each participant received:
- A 100% cotton velour beach towel
- A sublimated printed run visor
A winning formula
The coloured triangle beach towel design we created was a huge hit with the Coffs Tri participants. It added to the enjoyment of the event and helped to make the Coffs Tri brand stand out.
We were thrilled to be given the opportunity to lend our creative skills to this project. The towel and the run visors became synonymous with the competition, and we’re very proud of our contribution.
If you’re thinking about ways to give your event more wow, think Uniform Link!
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We don’t just make products. We create solutions. Challenge us today. We’d love to help.
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