How Mount Peter Electrical took their brand from the jobsite to the golf course with custom workshirts and corporate polos
Mount Peter Electrical, a fast-growing electrical business in Cairns, partnered with Uniform Link to create custom work shirts, corporate polos and custom headwear and that would carry their brand from beyond the jobsite.
What started as a need for better work uniforms became a full branded product range that helps the team stand out and spark conversations wherever they go.
The Challenge: outgrowing off-the-shelf uniforms
Jack Norvell, the owner of Mount Peter Electrical, came to Uniform Link looking for modern, high-quality work uniforms that could better represent his growing brand.
He needed:
- Fast and reliable lead times
- Comfortable, breathable fabric for Far North Queensland’s hot climate
- A professional, cohesive look that would build trust as his business grew
- Modern styles that his team would be proud to wear.
With the company rapidly expanding, Jack knew that every customer touchpoint, including how his team looked, had to reflect the quality of their work.
The Solution: from custom work shirts to corporate polos
Uniform Link’s Anita Petrie introduced Jack to sublimation printing, a process where the fabric is dyed, printed, and cut to allow complete creative freedom.
A single work shirt evolved into a complete brand-led range:
- Lightweight, breathable custom work shirts with UPF-rated fabrics for hot jobsite conditions
- Branded corporate polos for office days and client meetings
- Bold sublimated golf polos for team events and social days
- Branded fishing shirts for days on the water with staff or clients
- High-quality insulated can coolers for memorable client gifting
- On-trend headwear, including matching bucket hats and custom caps to complete the look
Anita helped plan the range and managed production from concept to delivery, ensuring smooth communication and on-time turnaround.
The Results: a stand-out sublimated polo and product range
- Fast turnaround: Jack was impressed with our short lead times and reliable communication
- Consistent brand identity: Staff now represent the brand across every touchpoint, from the jobsite to the golf course and beyond
- Conversation-starting design: Bright colours and bold branding make the range memorable
- Future-ready: Jack can easily reorder and expand the range as his business grows
“The range looks amazing. We went from one work shirt to a full brand kit, and the process with Anita and the Uniform Link team was smooth and well planned.”
– Jack Norvell, Owner of Mount Peter Electrical
Ready to elevate your brand?
Mount Peter Electrical’s transformation shows how custom uniforms can do more than just dress your team, they can carry your brand into new spaces, build trust, and make a lasting impression.
Want to take your brand beyond the office or jobsite? Get in touch with the team at enquiries@uniformlink.au or call 1300 734 708 today to explore your own corporate polos, custom work shirts, or sublimated polo range.
